The answer to the question is – in my opinion at least – NONE AT ALL – or at best NOT VERY MUCH. The lack of importance is the elephant in the room, very few people have been willing to talk about it. So imagine that you have 4,300 likes on Facebook...
Social media used to be a free for all – almost. If you made a connection with people, and sent out messages, then they got those messages. Link to people and they were linked to you. If you had 20,000 followers then you could be pretty sure that you would be...
So, just like you’ve done on facebook, and all the other social media sites, you’ve worked hard to build up people who follow/like/pin you – you’ve worked hard to build up people who you can talk to, or so you assume. Your Twitter followers have always been...
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PERNOD RICARD argues its new pink gin will do well among the coveted 18- to 35-year-old consumers and is promoting it through digital channels.
However, do millennials follow a trend simply because it’s Instagrammable?
I don’t think so.
MOVING to emotional marketing | It has been 20 years since lastminute.com launched its website at the height of the dotcom boom with the aim of bringing late holidays deals online.
At the time the idea was revolutionary but in a fast moving market staying at the top of the travel industry is not easy.