PERNOD RICARD argues its new pink gin will do well among the coveted 18- to 35-year-old consumers and is promoting it through digital channels.
However, do millennials follow a trend simply because it’s Instagrammable?
I don’t think so.
MOVING to emotional marketing | It has been 20 years since lastminute.com launched its website at the height of the dotcom boom with the aim of bringing late holidays deals online.
At the time the idea was revolutionary but in a fast moving market staying at the top of the travel industry is not easy.